Every year, Google’s “Year in Search” reveals what the world was most curious about not the most common searches, but the topics that spiked in interest. And in 2025, one term rose above everything else: Gemini, Google’s AI chatbot.
But this list isn’t just about trends. It’s a window into shifting consumer behavior and a treasure trove of insights for startups.
AI Curiosity Hit an All-Time High
“Gemini” became the top trending search of the year, signaling that people are more eager than ever to explore AI tools. Another AI chatbot, DeepSeek, also made the top 10.
Takeaway for Startups: Consumers actively seek AI-powered solutions. If your product uses AI, highlight it clearly in your positioning — people want to know.
Culture Still Drives Demand
Other top searches included:
- India vs England (cricket excitement)
- Charlie Kirk (major news events)
- Hot Honey (food trend of the year)
- Anora (top trending movie)
- FIFA Club World Cup (sports spotlight)
These trends show how entertainment, food, sports, and news continue to spark massive search spikes.
Startups can leverage this: Create content and campaigns aligned with cultural moments. Trend riding still works — when done authentically.
Books, Podcasts & Stars People Follow
From Colleen Hoover’s Regretting You to “The Charlie Kirk Show,” people searched for personalities and stories that resonated emotionally.
Lesson: Storytelling is more powerful than ever. Build a narrative around your brand, your founder journey, or your product impact.
What This Means for Startup Strategy in 2025
Here’s the biggest insight:
- People search for what inspires curiosity.
- They engage with brands that feel timely.
- AI, culture, and storytelling will dominate digital discovery.
If you’re building a startup today, align your content, product messaging, and marketing around these shifting interests. The brands that win are the ones that understand what the world is searching for and meet users right there.
