Reddit’s AI Play Caters to Google’s Crowd, Not Just Community Scrollers

Reddit is moving beyond community-driven content and targeting a new audience: searchers. In the Q1 2025 earnings call, Reddit CEO Steve Huffman announced a new product, Reddit Answers, an Reddit’s AI-powered feature for users who search Google and add “Reddit” to find real opinions and advice.

Launched in beta in December 2024, Reddit’s AI answers already has 1 million weekly active users and is available in the U.S., U.K., Canada, India and Australia. The chatbot provides summarized and verbatim answers from Reddit threads, for “Seekers” not “Scrollers” who browse communities.

Reddit will be integrating the feature into the main search bar and the onboarding experience for new users, so people can discover Reddit content right from the start. They’re also working on making sure users from external search engines find quick answers on Reddit.

This diversifies the user base and helps against Google Search algorithm updates which previously caused user growth volatility.

It’s working. Reddit reported $392.4M in Q1 revenue, 61% year-over-year growth, 108.1M daily active users, 31% YoY growth. The stock is up in after hours and they expect $410M to $430M in Q2.

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