- By JeffkomStory Team
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Microsoft Rebrands 343 Industries to Halo Studios: New Direction for Halo Franchise

Microsoft rebranded 343 Industries to Halo Studios, bringing a whole new chapter to the Halo franchise. This exciting transformation also brings a shift in the game’s development approach, which will now rely on Unreal Engine 5. Here’s what you need to know about the major changes and what the future holds for this legendary series.
A New Identity: From 343 Industries to Halo Studios
Microsoft’s decision to rebrand 343 Industries as Halo Studios marks the beginning of a fresh direction for the Halo franchise. Founded in 2007, 343 Industries had the responsibility of continuing the Halo legacy after Bungie parted ways with Microsoft. Now, Halo Studios, led by Pierre Hintze, is set to usher in a new era of innovation. Hintze emphasized that Halo has evolved through two chapters: the Bungie era and the 343 Industries era. With the rebranding, the studio is signaling the start of a third chapter, focused on delivering fresh experiences to the series’ loyal fanbase.
Switching to Unreal Engine 5
A major shift happening alongside the rebranding is the move from Slipspace Engine to Unreal Engine 5. It’s a smart plan to make game creation smoother and open up fresh opportunities for the series. Chris Matthews, Halo Studios’ Art Director, voiced that Unreal Engine 5 brings about abilities not possible with Slipspace, an engine with a quarter-century history.
Thanks to Unreal Engine 5, Halo Studios can now take use of the newest technological advancements for state-of-the-art graphics. More productive production procedures, and easier team integration for new hires. In Unreal, developers have enhanced tools to focus on creativity and innovation, freed from the constraints of Slipspace.
Future Halo Games in Development
Good news for Halo fans – several fresh Halo schemes are underway. Rather than focusing only on Halo Infinite like before, the crew at 343 Industries, the updated Halo Studios, is now creating several unique encounters at once.
Pierre Hintze revealed that the studio is committed on building many high-quality projects, all powered by Unreal Engine 5. While specifics about these upcoming projects remain under wraps, Halo Studios has been intentionally quiet, focusing on crafting exciting new gameplay experiences.
Halo Infinite: The Legacy Continues
Halo Studios is indeed making some big shifts, however, Halo Infinite is not getting left behind and will be continuously boosted by the Slipspace Engine. The beloved game still sits at the center of the series, with the next stage of its pro esports circuit on the horizon. So, Halo Infinite enthusiasts, watch out for the forthcoming tweaks and boosts, keeping the game at the heart of Halo’s cosmos.
Impact of Microsoft’s 2023 Layoffs
The transition to Halo Studios comes on the heels of significant challenges for 343 Industries. In 2023, Microsoft’s large-scale layoffs impacted the studio heavily, leading to internal restructuring. These changes likely played a role in the decision to rebrand and reimagine the future of Halo. By switching to a new engine and broadening their development scope, Halo Studios is positioning itself for a brighter future.
A Legendary Franchise Reinvented
From the start in 2001 with Halo: Combat Evolved, Halo games have been a key pillar for Microsoft’s gaming offering. The franchise has enchanted countless worldwide gamers and greatly contributed to Xbox’s triumph. With the shift to Halo Studios and the adoption of Unreal Engine 5, Microsoft guarantees that Halo will continue to flourish in a more cutthroat gaming world. As the studio adopts this fresh course, players can anticipate bolder and varied games. These games will preserve Halo’s essence but also explore new heights the series can reach.
Conclusion: Exciting Times Ahead for Halo Fans
With the rebranding of 343 Industries to Halo Studios, Microsoft is setting the stage for a bright future for the Halo franchise. The shift to Unreal Engine 5, combined with the development of multiple new projects, signals a renewed commitment to delivering groundbreaking content for fans. As Halo Studios embarks on this exciting new chapter, players can expect the franchise to reach new heights while preserving the essence that has made Halo a beloved part of gaming history.
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