Genesis Nest, a software developer focused on artificial intelligence, is introducing Chatplanet, an enterprise chat solution built to deliver real-time messages reliably even when huge numbers of users connect at once.
The company is aiming the product at the high-load end of the chat market, where fandom platforms, live broadcasts and live commerce can see traffic surge within minutes, according to a report by Maeil Business Newspaper.
What Chatplanet Offers
Chatplanet delivers real-time chat as a set of APIs that businesses can plug into their own services. It handles one-on-one conversations and group chats, and also supports large fandom channels where an artist and many fans take part simultaneously.
The product is designed for environments where demand is uneven, such as an artist going live or a commerce stream launching a sale. Those moments tend to concentrate traffic in short bursts, which is where many chat systems struggle.
Filling the Gap Between SaaS and In-House Builds
Genesis Nest said it created Chatplanet to address two common pain points. Off-the-shelf SaaS chat services can limit what companies are able to customize and operate, while building chat in-house brings a heavy development and maintenance load.
The company drew on its experience designing and running large-scale fandom chat services. That background, it said, allows chat features to be configured and scaled to match the needs of each individual service.
Flexible Channels and Built-In Moderation
Channel structures can be shaped around a service's purpose, ranging from ordinary one-on-one and group chats to one-to-many fandom-style rooms with many participants. Beyond entertainment, games and sports fandoms, the company points to uses in customer support, second-hand marketplaces, online education and community platforms.
Operational tools are included as well, such as push notifications, message reactions, banned-word filtering, and options to block and report users. These features matter for any platform managing large, public conversations.
Automatic Translation for Global Audiences
The AI component most visible to users is automatic translation across 15 languages. Chatplanet can also reuse previous translation results, which helps conversations among international users run more smoothly.
For fandom platforms in particular, where fans of a single artist may be spread across many countries, translation can turn a fragmented audience into one shared conversation.
Already Running on THE BLACKLABEL Fan Platforms
Chatplanet is already in use on global fandom platforms for artists signed to THE BLACKLABEL, including DAY OFF for All-Day Project and Churrrrr for MEOVV.
On those services it supports fan-focused functions such as managing chat on a per-artist basis, applying emoticons, posting announcements from managers and artists, and sending event messages.
The Cost Argument
Genesis Nest is pitching cost savings as a major selling point. Building a chat system internally requires ongoing spending and staff not only for planning and initial development but also for maintenance, server expansion and incident response.
The company said it can cut initial adoption costs by up to 80 percent compared with building in-house, because it supports the full process of building a service tailored to each customer rather than only handing over APIs.
What It Means for Platform Builders
CEO Lee Dong-soo framed reliability as the core requirement, saying large-scale chat "should enable stable message delivery and service operation even when users flock." He added that the company wants to ease the infrastructure burden for businesses adopting real-time communication.
For startups and media companies building fan, live or community products, Chatplanet represents a middle path between rigid SaaS tools and costly custom builds. Its early deployments in K-pop fandom suggest the company is betting that entertainment's traffic spikes are a strong proving ground for wider enterprise adoption.
Source: 매일경제
