Pintarnya Raises $16.7M to Empower Blue-Collar Workers with Jobs and Financial Services in Indonesia

Pintarnya, an Indonesian employment and financial services platform, has secured $16.7 million in Series A funding, led by Square Peg, with support from Vertex Ventures Southeast Asia & India and East Ventures. Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya aims to solve two major challenges for Indonesian workers: finding stable jobs and accessing safe financial services.

Tackling Job and Lending Barriers in Indonesia

More than 59% of Indonesia’s 150 million workforce is in the informal sector, often excluded from traditional banking and job-matching systems. Historically, blue-collar workers relied on job fairs or word-of-mouth hiring, while borrowing options were limited to friends, family, or predatory lenders.

Pintarnya digitizes this process with AI-powered job matching, making hiring faster for employers and accessible for workers. Beyond employment, it partners with asset-backed lenders to provide secured loans using collateral like gold, electronics, or vehicles — offering workers safer alternatives than high-interest, informal loans.

Growth and Impact

Since its seed funding in 2022, Pintarnya has grown rapidly:

• 10 million+ job seekers and 40,000 employers onboarded

• 5x year-over-year revenue growth

• On track to reach break-even by end of 2025

The platform primarily serves Indonesians aged 21–40, most with a high school education or diploma, focusing on the underserved blue-collar workforce.

More Than Just Jobs: Building a Worker Super App

Unlike platforms such as JobStreet, Kalibrr, and Glints, which cater mainly to white-collar roles, Pintarnya is designed for blue-collar and gig workers. Features include:

• Quick-apply options for walk-in interviews

• Affordable e-learning for upskilling

• Side gig opportunities to earn extra income

• In-app access to financial services like lending, savings, and future investments

Vision for the Future

With this new funding, Pintarnya plans to strengthen its technology and expand financial services through strategic partnerships. The company envisions becoming Indonesia’s go-to super app for workers, providing not just jobs but also guidance on financial growth and skills development.

“Our vision is to be the everyday companion for Indonesian workers helping them make ends meet today, while also upgrading their lives for tomorrow,” said co-founder Henry Hendrawan.

Pintarnya is a key player in Southeast Asia’s future of work as Indonesia’s blue-collar and informal worker population continues to grow.